Cliff Long 2024 2

cliff long
Chair, Leadership Orlando Class 107

Chief Executive Officer
Orlando Regional REALTOR® Association

Cliff Long is the Chief Executive Officer of the Orlando Regional  Orlando Regional REALTOR® Association (ORRA). He joined the ORRA staff in December of 2017.

As a principal staff member, Cliff holds ultimate responsibility for programs and services that ORRA provides to its 16,000+ members. He also oversees the association’s internal operations and external functions, such as advocacy and communications.

Cliff came to to ORRA from the Birmingham (Alabama) Association of REALTORS®, where he served dual roles as CEO of both the association and the Greater Alabama Multiple Listing Service. Previously, he was CEO of the Emerald Coast Association of REALTORS® in Fort Walton Beach, Fla. A graduate of Alabama State University, Cliff holds the following professional designations: At Home with Diversity, Certified International Property Specialist, NAR Professional standards Certification, and REALTOR® Certified Executive.

Cliff is a proud 2019 ONYX Magazine’s Black Men Honor’s recipient, recognized among Florida men who exemplify leadership, achievement, integrity, and vision as they transform their communities and professions.

Cliff enjoys spending time with his wife and participating in his children’s youth sports activities. He is an all-sports enthusiast who appreciates Orlando’s mild climate with its year-round outdoor opportunities. Cliff is also a graduate of Leadership Orlando Class 95.

Chair, Leadership Orlando Class 106

Lift Orlando

Eddy Moratin is President of Lift Orlando, a movement of business leaders working with residents and community partners towards neighborhood revitalization. Lift Orlando strengthens neighborhoods by building high quality, mixed-income housing and providing cradle-to-career education pathways while improving community health, and creating economic opportunity for residents. Their purpose-built developments have been increasing financial mobility for families in the heart of Orlando since 2013.

As a social entrepreneur, Eddy has led purpose-driven organizations in real estate, leadership development, communications, and business services. He was awarded the 2019 CEO of the Year Award by the Orlando Business Journal and was listed as one of the 50 Most Powerful Philanthropy and Community Voices. He is the author of the upcoming book “The Joy of Justice.”

Eddy is chairman of the board for the Jacksonville Branch of the Federal Reserve Bank of Atlanta, and a member of the board of directors of the Orlando Economic Partnership. He serves on the board of advisors for The Urban Land Institute’s Central Florida Chapter, the 4 Roots Foundation, and the NCF Foundation; and a member of the Florida Council of 100.

Eddy lives in Orlando, Fla. with his wife Giselle and their two children, Isabella and Kristopher.

Moratin Eddy 4x6 4
Head Shot New 4 6

elisha gonzález
Chair, Leadership Orlando Class 105

Vice President, Community Relations & Government Affairs
FAIRWINDS Credit Union

Elisha González is a strategic and trusted business leader, educator and public affairs executive with an extensive career of strengthening stakeholder relations. Elisha leads external affairs and philanthropy and is the Vice President of Community Relations and Government Affairs at FAIRWINDS Credit Union and Executive Director of the FAIRWINDS Foundation. In her role, she leads the company’s nationwide community relations and government affairs initiatives, programmatic activities, strategic philanthropy, team member engagement, social corporate responsibility and market reputation risk. Elisha has been instrumental in the new, unified vision for the FAIRWINDS Foundation, where she leads the philanthropic effort to bolster organizations that advocate financial literacy, education and volunteerism.

A trusted public affairs executive and avid community connector, Elisha has been recognized for her leadership, business acumen, influence and her commitment to community, including 2023 Women Who Mean Business – Business Executive of the Year, Orlando Business Journal, and 2022 Women Who Move the City, Orlando Magazine.

Elisha serves on multiple boards including, most recently, the gubernatorial appointment to Career Source Florida State Board where she served as vice chair of the finance committee. Currently she serves as vice chair on the executive committee of the Hispanic Chamber of Commerce of Metro Orlando, United Arts of Central Florida, Prospera USA, Florida Chamber Foundation, Junior Achievement of Central Florida, the Florida Policy Institute and Heart of Florida United Way.

A native of Mexico City, Mexico, González earned a Bachelor of Science degree in Education from the University of Central Florida, and a Master of Science degree in Business Administration in Education from Nova Southeastern University. She is a graduate of Leadership Orlando Class 83.

rob deininger
Chair, Leadership Orlando Class 104

AdventHealth Orlando Market | Central Florida Division

Rob Deininger is the Market CEO (Chief Executive Officer) for the AdventHealth Central Florida Division’s Quaternary Hub, comprised of the 1,300-bed AdventHealth Orlando, AdventHealth for Women and AdventHealth for Children as well as the company’s urgent care, medical group, and outpatient assets in the market area. In this role, Rob is responsible for driving the market strategic planning process and building influential relationships with key constituents, communities, and consumers in the market.

Prior to this role, Rob served as the president/CEO for AdventHealth Fish Memorial, a 179-bed acute care hospital located in Orange City, FL, from 2015 to late 2020. Additionally, he has held various roles within AdventHealth since 2008, including vice president for research operations, administrative director of the Translational Research Institute, and system project manager. Before joining AdventHealth, Rob spent 13 years as a commercial airline pilot at various airlines, including United Airlines Express, Mesa Air Group and Frontier Airlines, where he logged more than 8,000 hours of flight time, mentored new pilots and trained flight crews in communication, conflict resolution techniques and process standardization.

In addition to a Six Sigma Black Belt, Rob holds a bachelor’s degree in technology as well as a master’s in Business Administration from Andrews University in Berrien Springs, MI. He is an active member of the American College of Healthcare Executives, the American Society for Quality, and the Society of Research Administrators. Rob is a graduate of Leadership Orlando Class 101.

Rob and his wife Lisa live in Apopka with their son Luke (15). Their son Adam (19) is attending Fairmont State University. The family enjoys all things active and can always be found at a basketball game, on the soccer field or boating on the lake.

CHAIR Deininger Robert 8
scheinberg 2021 10

adam scheinberg
Chair, Leadership Orlando Class 103

Vice President, Information Technology
Massey Services

Adam Scheinberg is the Vice President of Information Technology for Massey Services, the largest family-owned pest control company in the country. Since 2003, he has overseen technology strategy for Massey Services, guiding the transition from a regional player to an enterprise organization with national presence.

A graduate of James Madison University, Adam is a certified Project Management Professional. He has been recognized as Massey Services’ Corporate Team Member of the Year, one of the Orlando Business Journal’s Forty Under 40, and one of Orlando Family Magazine’s 2020 Supermen.

He’s a strong proponent of arts education and is proud to serve as the President of The Mockingbird Foundation, an all-volunteer non-profit organization that supports music and arts education for children. Adam is also passionate about Orlando and is active in the Central Florida community. He serves as the Chair of the Orlando Repertory Theatre. His interest in furthering the technology community led him help create to serve as the inaugural Chair of the Orlando Tech Council. Adam is a graduate of Leadership Orlando Class 93.

Sherry magee
Chair, Leadership Orlando Class 102

Senior Director, Community Relations
KPMG Lakehouse

Sherry Magee serves as the Senior Director of Community Relations for the KPMG Lakehouse, the national learning, development and innovation center located in Lake Nona. In this role, she manages all external affairs which includes community and government relations. Sherry is passionate about playing a critical role in bringing the Lakehouse to life for the more than 36,000 partners and professionals who will visit Lakehouse while finding ways to leverage this investment with in the community.

A seasoned public relations and communications professional, Sherry brings more than 20 years of experience navigating the Central Florida business landscape. Prior to her role, she worked for numerous high-profile businesses and organizations in Orlando including CNL Financial Group, United Medical Corporation, the Florida 2012 Olympic Committee and the Central Florida Hotel and Lodging Association.

Sherry received her MBA from the University of Kent in Canterbury, England where she served as a Rotary Ambassadorial Scholar and her BS in Business Administration from the University of Central Florida. She is a graduate of Leadership Orlando Class 54.

magee sherry 12
Maat Esu 14

Chair, Leadership Orlando Class 101

Chief Diversity, Equity & Inclusion Officer
Orlando Magic

Esu Ma’at began his second season with the Orlando Magic, being named chief diversity, equity & inclusion (DE&I) officer in November 2020.

His role with the team is multi-dimensional, with a focus on integrating DE&I strategy with the Magic’s business goals, along with the team’s values and key performance indicators; attracting, engaging and retaining diverse talent; owning accountability for driving equity and belonging; and enhancing organizational culture, brand reputation and social impact.

Esu is a trans-disciplinary thought leader who has a distinguished track record of success, driving a 21st century vision for diversity, equity and inclusion. He works closely with the Magic’s executive leadership team and the entire staff, along with the team’s social justice task force, to implement a holistic and impactful DE&I strategy, bringing a powerful impact to the organization, the NBA and the Central Florida community.

Prior to joining the Magic, Esu created and led the United States Tennis Association (USTA) Eastern Diversity and Inclusion department. He serves as an advisory board member for the All-In Diversity Project, a London-based, non-profit organization focused on DEI indexing and worldwide standards.

Esu earned a bachelor’s degree in economics from Fairleigh Dickinson University and a master of science degree in sports management from Columbia University. He also completed his D&I training at the Cornell University School of Industrial and Labor Relations.

Past Chairs

LO Class 100
Tim Giuliani
Orlando Economic Partnership

LO Class 99
Carlos Osorio
Orlando City Soccer Club

LO Class 98
Leonard Spencer
The Walt Disney Company

LO Class 97
Pamela Landwirth
Give Kids The World

LO Class 96
Angela M. Alban

LO Class 95
Reginald B. Riley, Ph.D.
Orlando Health

LO Class 94
Michael D. Armbruster, Ed.D.
Orange County Public Schools

LO Class 93
Yolanda Londoño
Tupperare Brands Corporation

LO Class 92
Waymon J. Armstrong
Engineering & Computer Simulations, Inc. (ECS)

LO Class 91
Min K. Cho
Holland & Knight LLP

LO Class 90
Phil Rawlins
Orlando City Soccer Club

LO Class 89
Tony Jenkins
Florida Blue

LO Class 88
Carol Craig
Craig Technologies

LO Class 87
John M. Lewis

LO Class 86
William G. Oakley
Goodwill Industries of Central Florida, Inc.

LO Class 85
Steve Hogan
Florida Citrus Sports

LO Class 84
Adrian Jones

LO Class 83
Yolanda L. Cade
AAA – American Automobile Association

LO Class 82
Trey Carlson
NASA-Kennedy Space Center

LO Class 81
Adonal Foyle
Orlando Magic

LO Class 80
Captain Bill “Roto” Reuter, USN (Ret.)
R-Squared Solutions, LLC

LO Class 79
Virginia L. Whittington

LO Class 78
Brent Trotter
Coalition for the Homeless of Central Florida, Inc.

LO Class 77
John R. Guthri
Daytona International Speedway

LO Class 76
Melanie B. Fernandez
Cross, Fernandez & Riley LLP

Leadership 16
View Leadership Orlando

Leadership Orlando

For over 45 years, Leadership Orlando has provided business and community leaders with the opportunity to explore the Central Florida Region while building lasting relationships with professional peers.

LeadershipOrlando class99 18
View Leadership Orlando’s Current Class Info

Current & Upcoming Classes

Check out the latest Leadership Orlando class schedule and directories.

LO94 Class Photo 20
View Leadership Orlando Alumni

Leadership Orlando Alumni

Since its inception, Leadership Orlando has graduated over 7,000 community and business professionals.

AdobeStock 297014199 22
Black Boardroom Leadership Institute

Black Boardroom Leadership Institute

BBLI is a transformational program designed to help grow a talent pipeline of Black leaders and drive change on nonprofit boards in the Orlando region. BBLI seeks to address the significant diversity gap among Orlando’s nonprofit boards of directors.


Leadership Orlando

If you would like more information about Leadership Orlando classes, contact Lisa Winkelbauer, Director of Leadership Orlando, or complete the short form.

Winkelbauer PPT 24
Lisa Winkelbauer
Leadership Orlando

Request More Information

  • This field is for validation purposes and should be left unchanged.