EDDY MORATIN
Chair, Leadership Orlando Class 106

President
Lift Orlando

Eddy Moratin is President of Lift Orlando, a movement of business leaders working with residents and community partners towards neighborhood revitalization. Lift Orlando strengthens neighborhoods by building high quality, mixed-income housing and providing cradle-to-career education pathways while improving community health, and creating economic opportunity for residents. Their purpose-built developments have been increasing financial mobility for families in the heart of Orlando since 2013.

As a social entrepreneur, Eddy has led purpose-driven organizations in real estate, leadership development, communications, and business services. He was awarded the 2019 CEO of the Year Award by the Orlando Business Journal and was listed as one of the 50 Most Powerful Philanthropy and Community Voices. He is the author of the upcoming book “The Joy of Justice.”

Eddy is chairman of the board for the Jacksonville Branch of the Federal Reserve Bank of Atlanta, and a member of the board of directors of the Orlando Economic Partnership. He serves on the board of advisors for The Urban Land Institute’s Central Florida Chapter, the 4 Roots Foundation, and the NCF Foundation; and a member of the Florida Council of 100.

Eddy lives in Orlando, Fla. with his wife Giselle and their two children, Isabella and Kristopher.

elisha gonzález
Chair, Leadership Orlando Class 105

Vice President, Community Relations & Government Affairs
FAIRWINDS Credit Union

Elisha González is a strategic and trusted business leader, educator and public affairs executive with an extensive career of strengthening stakeholder relations. Elisha leads external affairs and philanthropy and is the Vice President of Community Relations and Government Affairs at FAIRWINDS Credit Union and Executive Director of the FAIRWINDS Foundation. In her role, she leads the company’s nationwide community relations and government affairs initiatives, programmatic activities, strategic philanthropy, team member engagement, social corporate responsibility and market reputation risk. Elisha has been instrumental in the new, unified vision for the FAIRWINDS Foundation, where she leads the philanthropic effort to bolster organizations that advocate financial literacy, education and volunteerism.

A trusted public affairs executive and avid community connector, Elisha has been recognized for her leadership, business acumen, influence and her commitment to community, including 2023 Women Who Mean Business – Business Executive of the Year, Orlando Business Journal, and 2022 Women Who Move the City, Orlando Magazine.

Elisha serves on multiple boards including, most recently, the gubernatorial appointment to Career Source Florida State Board where she served as vice chair of the finance committee. Currently she serves as vice chair on the executive committee of the Hispanic Chamber of Commerce of Metro Orlando, United Arts of Central Florida, Prospera USA, Florida Chamber Foundation, Junior Achievement of Central Florida, the Florida Policy Institute and Heart of Florida United Way.

A native of Mexico City, Mexico, González earned a Bachelor of Science degree in Education from the University of Central Florida, and a Master of Science degree in Business Administration in Education from Nova Southeastern University. She is a graduate of Leadership Orlando Class 83.

rob deininger
Chair, Leadership Orlando Class 104

CEO
AdventHealth Orlando Market | Central Florida Division

Rob Deininger is the Market CEO (Chief Executive Officer) for the AdventHealth Central Florida Division’s Quaternary Hub, comprised of the 1,300-bed AdventHealth Orlando, AdventHealth for Women and AdventHealth for Children as well as the company’s urgent care, medical group, and outpatient assets in the market area. In this role, Rob is responsible for driving the market strategic planning process and building influential relationships with key constituents, communities, and consumers in the market.

Prior to this role, Rob served as the president/CEO for AdventHealth Fish Memorial, a 179-bed acute care hospital located in Orange City, FL, from 2015 to late 2020. Additionally, he has held various roles within AdventHealth since 2008, including vice president for research operations, administrative director of the Translational Research Institute, and system project manager. Before joining AdventHealth, Rob spent 13 years as a commercial airline pilot at various airlines, including United Airlines Express, Mesa Air Group and Frontier Airlines, where he logged more than 8,000 hours of flight time, mentored new pilots and trained flight crews in communication, conflict resolution techniques and process standardization.

In addition to a Six Sigma Black Belt, Rob holds a bachelor’s degree in technology as well as a master’s in Business Administration from Andrews University in Berrien Springs, MI. He is an active member of the American College of Healthcare Executives, the American Society for Quality, and the Society of Research Administrators. Rob is a graduate of Leadership Orlando Class 101.

Rob and his wife Lisa live in Apopka with their son Luke (15). Their son Adam (19) is attending Fairmont State University. The family enjoys all things active and can always be found at a basketball game, on the soccer field or boating on the lake.

adam scheinberg
Chair, Leadership Orlando Class 103

Vice President, Information Technology
Massey Services

Adam Scheinberg is the Vice President of Information Technology for Massey Services, the largest family-owned pest control company in the country. Since 2003, he has overseen technology strategy for Massey Services, guiding the transition from a regional player to an enterprise organization with national presence.

A graduate of James Madison University, Adam is a certified Project Management Professional. He has been recognized as Massey Services’ Corporate Team Member of the Year, one of the Orlando Business Journal’s Forty Under 40, and one of Orlando Family Magazine’s 2020 Supermen.

He’s a strong proponent of arts education and is proud to serve as the President of The Mockingbird Foundation, an all-volunteer non-profit organization that supports music and arts education for children. Adam is also passionate about Orlando and is active in the Central Florida community. He serves as the Chair of the Orlando Repertory Theatre. His interest in furthering the technology community led him help create to serve as the inaugural Chair of the Orlando Tech Council. Adam is a graduate of Leadership Orlando Class 93.

Sherry magee
Chair, Leadership Orlando Class 102

Senior Director, Community Relations
KPMG Lakehouse

Sherry Magee serves as the Senior Director of Community Relations for the KPMG Lakehouse, the national learning, development and innovation center located in Lake Nona. In this role, she manages all external affairs which includes community and government relations. Sherry is passionate about playing a critical role in bringing the Lakehouse to life for the more than 36,000 partners and professionals who will visit Lakehouse while finding ways to leverage this investment with in the community.

A seasoned public relations and communications professional, Sherry brings more than 20 years of experience navigating the Central Florida business landscape. Prior to her role, she worked for numerous high-profile businesses and organizations in Orlando including CNL Financial Group, United Medical Corporation, the Florida 2012 Olympic Committee and the Central Florida Hotel and Lodging Association.

Sherry received her MBA from the University of Kent in Canterbury, England where she served as a Rotary Ambassadorial Scholar and her BS in Business Administration from the University of Central Florida. She is a graduate of Leadership Orlando Class 54.

ESU MA’AT
Chair, Leadership Orlando Class 101

Chief Diversity, Equity & Inclusion Officer
Orlando Magic

Esu Ma’at began his second season with the Orlando Magic, being named chief diversity, equity & inclusion (DE&I) officer in November 2020.

His role with the team is multi-dimensional, with a focus on integrating DE&I strategy with the Magic’s business goals, along with the team’s values and key performance indicators; attracting, engaging and retaining diverse talent; owning accountability for driving equity and belonging; and enhancing organizational culture, brand reputation and social impact.

Esu is a trans-disciplinary thought leader who has a distinguished track record of success, driving a 21st century vision for diversity, equity and inclusion. He works closely with the Magic’s executive leadership team and the entire staff, along with the team’s social justice task force, to implement a holistic and impactful DE&I strategy, bringing a powerful impact to the organization, the NBA and the Central Florida community.

Prior to joining the Magic, Esu created and led the United States Tennis Association (USTA) Eastern Diversity and Inclusion department. He serves as an advisory board member for the All-In Diversity Project, a London-based, non-profit organization focused on DEI indexing and worldwide standards.

Esu earned a bachelor’s degree in economics from Fairleigh Dickinson University and a master of science degree in sports management from Columbia University. He also completed his D&I training at the Cornell University School of Industrial and Labor Relations.