about the campaign

Creating Orlando’s Business Brand

Global competition for jobs is fierce, requiring a strong community brand that attracts corporate relocations, encourages companies to stay in the market and expand, and ultimately creates jobs and capital investment in the region.

Orlando’s business brand “Orlando. You don’t know the half of it.” is doing just that by capturing the attention of c-suite executives and site location consultants.

  • 400+ Leads Generated

  • 2,000+ Media Mentions

  • icon money

    Over $1M Of In-Kind Support

  • 150+ Branding Partners

“Orlando. You Don’t Know the Half of it.”

Branding Commercials

As part of the campaign, the Partnership has developed key video assets to support awareness of Orlando as a business destination.

examples of targeted national placements

Media Partnerships

The campaign is heavily focused on informative, content-driven promotions through credible media publications like Chief Executive Magazine and Forbes.

Chief Executive Magazine


examples of in-kind partnerships

Branding Around Town

A number of partners in the Orlando area help to share the message of “Orlando. You Don’t Know the Half of It.” The campaign would not have the same reach or impact without these important partners.

Orange County Convention Center

Amway Center

Orlando International Airport (MCO)

Clear Channel

News about the Campaign